Privacy Policy
Beauty from Ashes Initiative is committed to protecting your personal information and being transparent about what data we hold, whether you are a donor, volunteer, shopper or campaigner.
The purpose of this Privacy Policy ('Policy') is to give you a clear explanation about how the BFA and all of its subsidiaries collect and use the personal information (or personal data) you provide to us and that we collect, whether online, via phone, email, in letters or any other correspondence or from third parties.
Developing a better understanding of our supporters through their personal information allows us to fundraise more efficiently, which ultimately helps in the fight for every heartbeat. We have improved this Policy so that transparency is at the core of what we do.
We ensure that we use your personal information in accordance with the law. This Policy explains:
What information the BHF may collect about you;
How we will use that information;
Whether we disclose your details to anyone else;
Your choices regarding the information you provide to us.
If you have any queries about this privacy and cookies policy please contact the Data Protection Officer at the Legal and Corporate Governance Department, British Heart Foundation, 180 Great Hampstead Road, London or email: dataprotection@bfa.com or .org (pseudonym)
Changes to this Privacy Policy
The Policy may change from time to time to reflect changes in the law or our practices. Please visit this website section periodically in order to keep up to date with the changes in our Policy.
Who we are
Beauty from Ashes is a registered business in the UK as an LLC with Registration Number as —----------. Beauty from Ashes is a Social Impact Business and will be registered as a Community Interest company.
The company may collect and decide how to use your personal information. The legal phrase that's used to describe an organisation that makes these decisions is 'data controller'.
Information collection
We collect information about you in the following ways:
Information you give us. For example, when you post information on our social media or message boards, make a donation to us, register for an event or otherwise provide us with personal information. When you register, we’ll ask for personal information, like your name, email address, telephone number, date of birth, bank account details for setting up a regular direct debit gift and contact preferences.
Information we get from your use of our website and services. We collect information about our online content that you use and how you use it, like when you watch a video on YouTube, visit our websites or view and interact with our ads and content. We, like all organisations, are able to confirm what browser you are using, IP address and computer operating systems that are being used and this information may be used to improve the services we offer. Please see our Cookie Policy for more detail.
Information from known third parties. We may also receive information about you from our third party partners with whom you choose to interact, for example websites such as JustGiving when making a donation or Ebay when buying BFA related products. This can include information such as your name, postal or email address, phone number, geographic location, credit/debit card details. To the extent that we have not done so already, we (or they) will notify you when we receive information about you from them and tell you how and why we intend to use that information.
Information available publicly. We may include information found in places such as Companies House, LinkedIn and information that has been published in articles/newspapers. Please see ‘How we combine and analyse the information we collect about you’ to find out more.
Wherever possible we use aggregated or anonymous information which does not identify individuals by name. See below How we use your information to understand our purposes for processing your personal information. What personal information do we process?
We collect, store and use the following kinds of personal information:
Your name and contact details, including postal address, telephone number, email address and, where applicable, your social media profile.
Your date of birth.
Financial information you provide where you make a payment, such as bank details or credit/debit card details, although we don't store credit or debit card details (see below).
Information about your computer/mobile device and your visits to and use of this website, including for example your IP address and geographical location.
Information about our services which you use/which we consider of interest to you.
Information as to whether you are a tax payer so that we can claim Gift Aid.
Any other personal information you share with us as described above.
Your debit and credit card information
If you use your credit or debit card to donate to us, buy something or pay for a registration online we will use a specialist payment processor. We will also ensure that card details are handled securely under Payment Card Industry (PCI) Data Security Standards. For more information about these Standards see here - https://www.pcisecuritystandards.org/about_us/
If you provide your card details to make a donation by phone, only BFA staff who are authorised and trained to process payments should be able to collect or see your card details. We never store your credit or debit card details following the completion of your transaction. All card details and validation codes are securely destroyed once the payment or donation has been processed.
Please do not send an email containing any credit or debit card details, since it will be immediately deleted and no payment will be taken. If this happens, we'll let you know.
All purchases or donations should be completed through the donation page or online shop on our website (www.bfainitiative.org) or via our customer support centre by calling 070 xxx xxxx.
Website users
All BFA websites use cookies to help our websites work well and to track information about how people are using them. More information on cookies can be found in our Cookie Policy.
All BFA websites collect personal information you supply when you register with us.
The website you sign up to will collect information such as your name, email address and post code. Once you register with that website, you will not be anonymous to us when you subsequently sign in.
As part of the registration process and continued use of BFA services, you agree that any registration information you give to BFA will always be accurate, correct and up to date. Please do get in touch should you need to amend or update any of your personal information.
As explained in our Cookie Policy, we use cookies to allow us to store limited information on an individual’s computer to either track them through tracking cookies or to allow people to have automatic logons as an example. We use this information to provide you with a good experience when browsing our website and to improve the functionality of our site.
Our website uses products such as Google Optimize, Movable Ink and Mouseflow to analyse and improve user experience. These products track user experience of the website by looking at behaviours like mouse clicks, mouse movements, page scrolling and any text entered into website forms. The information is used to improve and personalise website experience, personalise the content of emails and for statistical and aggregate reporting.
Job applicants
If you apply to work at the BFA, we will only use the information you give us to process your application or to monitor recruitment statistics on an unidentified basis. If we want to disclose information to someone outside the BFA, for example, if we need a reference from your previous employer, we will tell you beforehand. The only exception is where the law obliges us to disclose information to a third party (such as the police) and we are not allowed to tell you.
If you are unsuccessful in your job application, we may hold your personal information after we’ve finished recruiting for the post you applied for, for up to 12 months to deal with any follow up queries or issues.
We keep statistical information about all applicants to develop our recruitment processes however no individual applicant would be identifiable from this information.
If you commence employment with the BFA, your personal information will be processed in accordance with your employment contract and other applicable human resources policies we have from time to time.
How we use your information
We use your personal information for a number of purposes including the following:
To provide you with the services, products or information you have requested;
To provide information about our work, activities, volunteering or events although this will only be where you have consented to being contacted for those purposes unless the BFA Initiative is in a position to rely on the Legitimate Interest basis for contacting you
To process donations we may receive from you;
To fundraise in a manner referred to in this Policy or that you would reasonably expect;
To create an account for you if you register with us;
To deliver products or services to you;
To process orders from our shops or provide after-sales service;
For administration purposes (for example we may contact you regarding a donation you have made.
For internal management, such as record keeping of enquiries, feedback or complaints;
To invite you to participate in surveys or research (although this is voluntary);
To use IP addresses to identify your approximate location, to block disruptive use, to record website traffic or to personalise the way our information is presented to you;
To analyse and improve the online services we offer, to make them as user-friendly as possible;
We may collect personal information to conduct supporter research and this is on occasion through our existing network. We may also analyse information you provide to us with other freely available public information to create a profile of supporter interests, preferences and level of potential donations so that we can contact you in the most appropriate way and with the most relevant information (for more information about this use, see How will you combine and analyse the information we collect about you?)
Where collecting and holding your information is required or authorised by law;
We may use your personal information for the purposes of credit risk reduction or fraud prevention (using external specialist agencies to help us); and
Other specific purposes that you may agree to from time to time.
If you arrange a BFA furniture collection through out third party partners, we will contact you by email to arrange a delivery date and ascertain contact details for this purpose.
Social Media
The Beauty for Ashes Initiative uses social media to promote our Programs and Projects. We have accounts on Facebook, Twitter, LinkedIn, Instagram and Snapchat. We collect donations through Facebook Fundraisers and Facebook Donate and other channels. Where members of the public engage with our posts or publish content relevant to our work, we may like the posts, follow them, reply or write to them. We conduct research on what people say on public social media platforms to better understand how people feel about our sector and to improve our work. This research may be done by staff or companies we work with.
If you are a social media user, we will user social media tools as part of our relationship with you. These tools include Facebook Custom and Lookalike audiences. Through using these tools, we will provide some of your data to the social media platform to allow them to identify your social media profile. You will then be shown advertising relating to the Beauty from ashes initiative which we think you will be interested in seeing. The social media platform will also use your profile to identify those with similar characteristics to you who we think may also be interested in finding out more about the work we do. These individuals will then be shown advertising about the Beauty from ashes initiative. You can object to your information being shared with social media platforms. Please contact us at bfainitiative@gmail.com if you wish to object.
Legal basis for processing
The law requires us to set out the lawful grounds on which we collect and process your personal information as described in this Policy. Depending on the purposes for which we use your data, one or more of the grounds listed below may be relevant:
Legitimate Interest:
We rely on the “legitimate interest’ ground for processing where we believe it is in the legitimate interests of you, as the data subject, or of the BFA, to process your data. When we process your personal information in this way, we also consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. We will not use your personal information for activities where our interests are overridden by the impact on you, for example where collection and use of your information would be excessively intrusive (unless, for instance, we are otherwise required or permitted to by law). We will only use your information in accordance with the purposes described in this Policy. Examples of processing based on the legitimate interests ground are:
Sending direct marketing material to supporters by post for fundraising purposes
Conducting research to better understand who our supporters are and better target our fundraising activity; Measure and understand how our audiences respond to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective;
Providing information about heart health
Taking and using photos or films of event participants and attendees
Administering events
Sending relevant communications to your work email address;
Staff recruitment and taking applications for volunteers and contacting volunteers about their role; and
Promoting the BFA on social media, Google, YouTube and other online platforms
Consent:
In many instances, we will rely on obtaining your consent to our use of your personal information in a certain way (for example, asking for your consent to use your personal information to send you direct marketing information, and we may ask for your explicit consent to share sensitive personal information with us)
Legal Obligation:
We may need to collect, process and disclose personal information to comply with a legal obligation. For example, where a court or regulatory authority orders us or we are legally required to hold donor transaction details for accounting/tax purposes. We may also use personal information to cross check and prevent known malicious activities on BFA operated services.
Performance of a contract:
For example if you purchase something from our online shop or agree to work for us, we need to be able to process your information for the purpose of meeting our contractual obligations.
Your Rights
You have the following legal rights in relation to our collection and processing of your personal information:
Right to be informed – you have the right to be told how your personal information will be used. This Policy and other policies and statements used on this website and in our communications are intended to provide you with a clear and transparent description of how your personal information may be used.
Right of access – you can write to us to ask for confirmation of what information we hold on you and to request a copy of that information (and other related information). Provided we are satisfied that you are entitled to see the information requested and we have successfully confirmed your identity, we will provide you with your personal information subject to any exceptions that apply.
Right of erasure – at your request we will delete your personal information from our records as far as we don't have an overriding legitimate reason for holding on to it (e.g. to comply with a legal obligation).
Right of rectification – if you believe our records of your personal information are inaccurate, you have the right to ask us to update those records. You can also ask us to check the personal information that we hold about you if you are unsure whether it is up to date or not.
Right to restrict processing – you have the right to ask us to restrict the processing of your personal information if there is disagreement about its accuracy or whether our use is legitimate or not.
Rights related to automated decision-making – where we take automated decisions in relation to your personal information with no human involvement (i.e. such as credit scoring) you have the right to ask us for human intervention or to challenge any such decision.
Right to object – you have the right to object to processing where we are: (i) processing your personal information on the basis of the legitimate interests ground (see 'Legal basis for processing' above) and we have no compelling reason we can demonstrate to continue with that processing; (ii) using your personal information for direct marketing, or; (iii) using your personal information for statistical purposes.
It is always your choice as to whether you want to receive information about our work, how we raise funds and the ways you can get involved. If you do not want us to continue to contact you, you have the right to object or change your mind at any time.
You may opt-out of our marketing communications at any time by clicking the ‘unsubscribe’ link in at the end of our marketing emails or by sending us an "opt-out" text message, following the instructions we provide you in our initial text.
You can also change or edit any of your contact preferences at any time (including telling us that you don't want us to contact you for marketing purposes by telephone, or by post) by contacting our Customer Support Centre.
If you have indicated that you do not wish to be contacted by us for marketing purposes, we will retain your details on a 'do not contact' list to help ensure that we do not contact you accidentally. However, we may still need to contact you if you carry on dealing with us, including (but not limited to):
Processing a donation you make or any continuing direct debit;
Providing you with information you need in order to participate in an activity or event for which you have registered; Explaining and apologising where we have made a mistake.
Recipients - Information and disclosure
We do not sell or rent your information to third parties for marketing purposes. However, we may disclose your personal information in the following circumstances:
To other BFA entities, trading subsidiaries, suppliers or service providers to provide the products or services you've requested from our website(s). For example, where, we use a separate company to deliver goods to you.
To third parties who support our operations and services under our instructions. The legal phrase used to describe these types of third parties is 'data processor'. These third parties work with us to assist us in achieving our charitable aims and objectives, and other entities that act as fundraisers for BFA, sell BFA products or deliver BFA information and marketing support on our behalf (subject to your communication preferences). We require these third parties to act lawfully in accordance with our instructions and ensure that appropriate controls are in place to keep your information secure. We regularly monitor the activities of these companies and partners to ensure they are complying with the BFA high standards of care.
We may provide your email address or mobile phone number in an encrypted format to social media companies, such as Facebook, Instagram, Twitter or YouTube, or to digital advertising networks that are providing services to us by displaying our advertising to you on those social media platforms and other websites, as well as identifying audiences with interests similar to yours. You can opt out of your data being used in this way by contacting our Supporter Care Team or our Data Protection Officer as described below. However, this may not prevent our advertisements being shown to you where you have not been targeted personally.
Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example, where ordered by government bodies and law enforcement agencies), or in order to enforce or apply our rights (including in relation to lawful operation of our website or enforcing applicable terms and conditions) or to protect the BFA, for example in cases of suspected fraud or defamation.
Keeping your personal information
We keep your personal information only for as long as we need to use it for the purposes set out in this Policy.
We have adopted a data retention policy that sets out the different periods we retain personal information for in respect of these relevant purposes. The criteria we use for determining these retention periods is based on various legal requirements; the purpose for which we hold data and whether there is a legitimate reason for continuing to store it (such as in order to deal with any future legal disputes); and guidance issued by relevant regulatory authorities including, but not limited to, the Information Commissioner's Office (ICO).
Personal information that we no longer need is securely disposed of and/or anonymised so you can no longer be identified from it. Some personal information may be retained by us in archives for statistical or historical research purposes although we will do this in a manner that complies with applicable data protection law.
We continually review what personal information and records that we hold, and delete what is no longer required. We never store payment card data after the transaction has been completed.
